3 different advertising ideas
Trainers
The idea for this was "reservoir dogs", This is were there were a group of men in suits are walking along to a song "little green bag" looking really safisticated and then as they are walking the camera pans down to their shoes were they are all wearing brightly colour quirky shoes. The shot will be in slowmotion to empahsise the mens style and capture their shoes.
Fake Tan
Loads of girls will be quickly dancing around putting fake tan on, to the song make me want to shout. Their are loads of quick shots of loads of different girls applying fake tan. At the end its all the girls fake tanned ready to go out looking very tanned.
Bouncy Castles
Loads of old people jumping up and down on the bouncy castled with the slogan "your only as old as you feel".
Purpose of advertising
· To sell and promote products;
· Advertising is an opportunity for businesses/companies to grab the attention of potential customers.
· To inform and create awareness e.g. NHS anti-smoking campaign adverts. The NHS advert presents facts that help to create awareness to smokers and their loved ones. Businesses/companies use advertising as an advantage. They are able to inform the public about themselves and about any new products.
· To increase the awareness of a business & its brand image – Many businesses create catchy brand logos or slogans in order to gain recognition from its audience. Each brand has to fight against others in order to come on top and be the best product from a certain range.
· To generate and encourage sales in order to gain profit – Many businesses provide advantageous promises offering freebies or rewards for their customers. An example of this is compare the market, they give a free toy to people who buy insurance for them, this helps generate and encourage sales.
· To create a personal relationship between the consumer and the brand – an example of this is Compare the Market. Compare the market have animated meerkat’s that each have their own identity. From each series of their advert, we learn more about them and begin to be able to pick our favourite meerkat. This helps build a relationship between the consumers and the brand.
· Each consumer can have a purpose of choice – consumers are able to know what products are available but have the chance to choose which product they prefer for a certain purpose.
Impact of advertising
· It influences the viewer’s interest in the product or subject that is being advertised, language and imagery are used in adverts to help point out strengths of the product or scheme that’s being advertised. These conventions can influence purchasing decision.
· Raises awareness in brands or topics of discussion for example 'Think' for alcohol awareness
· It can change or adjust an individual’s shopping habits – some products may show statistics of how good the product is. Also, many products include awards they have received example “Most bought washing powder of the year”
· It can cause word of mouth – some adverts entertain people, this can lead to people passing on the name of the brand or its products.
· Recognition of a brand or product – products that are entertaining, include catchy slogans and good music.
Task 2 & 3
Music used in the advert: the music they have chosen to use is very upbeat and controlling, by this i mean when you listen to the music in the back ground its make you feel happy and the piano makes you feel confident and when Cheryl is talking each word she says in the opening ten seconds the piano sounds like it goes a note higher, which would make someone watching feel in control and that this could really change their hair. The voice over helps to understand what the product actually does to make your hair look as fantastic as Cheryl's hair. The voice over then lists what it does, which will draw the target audience in more. The music in the background continues to get more upbeat and draw you in more, at the end when Cheryl say's "Come on Girls" she is making direct communication with the target audience which will also draw them in more to buying the product. I think overall the soundtrack they have used has worked well it happy, upbeat and would make someone feel confident listening to it.
Visual: Straight away by having Cheryl Cole in the advert it attracts a lot more viewers attentions, hers fans, will obviously want to buy the product as she is using it. At the start she says "weak, limp, lifeless" and she looks sad, but then when we introduces the product and says "I have found an answer to our prayers" she smiles, women at home watching are probably relating to having dry hair, so its draws the audience in more when she does say "I have found an answer to our prayers" You than don't have to wait around for even a second, to see what the product looks like. By visually seeing the product it means people know what it looks like so when they go in to the shop they don't have to ask, and also seeing a picture it will stick in their heads. After that the voice over explains the product with Cheryl Cole showing off her hair, people will be drawn in, on how amazing her hair looks and want to look like her, so by showing her after using the product more people are going to want to buy it. They then show the 5 things it does, and by saying what it targets in bullet points it keeps the audiences attention, if you start telling a story people are going to change the channel, but they are very quick and keep the audiences attention. Cheryl Cole then says how the product has done what they have just previously said it does, which makes the audience believe it actually does work. At the end they flash the product one more time so you remember what it looks like and then it finishes with Cheryl Cole.
I think the advert is good as it has a massive style icon in it, which i said previously will draw more people in and its quick but does draw you in a lot to buy it. I think the visuals and vocals work well together in promoting the product, when Cheryl is showing off her hair the voice over is saying what the product does and when she is speaking her hair looks beautiful so draws more people in, they also flash the product so people cant forget what it looks like
Form
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the form is narrative and over the top.
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Style
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The advert is dramatic, your drawn in straight away by Cherly' beautiful hair, and the advert has a quick pace and throws information at you quickly and with in 0.29 seconds you want the product as Cheryl Cole is using it and you know what the product is and what it does.
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codes and conventions
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Shot: medium shots, long shots, close ups.
Lighting: bright, you emphasise the hair more
Sound: upbeat mellow music, with Cheryl cole voice over.
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Computer graphics
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They show how the shampoo helps split ended dry hair to become healthy.
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Techniques
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Solution to a problem, as the advert shows you how you can make your hair healthy. Self-perception, social position. As cheryl cole is in the advert it may encourage you to buy the product nows this is celebrity endorsement. Its all so very persuasive as by having Cheryl's beautiful long hair in the advert it leads you to think your hair will be as beautiful as hers if you use it. By having Cheryl in the advert it is automatically very persuasive as people will want to buy the product just because Cheryl Cole is using it.
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Characteristics of products or services
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benefits offered;
advantages over other similar products;
unique selling proposition (USP); "makes your have stronger" and shows this in the advert
lifestyle appeal; makes you think you will have beautiful healthy hair like Cheryl Cole.
brand identity: "its because your worth it"
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Regulation
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Advertising Standards Authority (ASA); Ofcom
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http://www.youtube.com/watch?v=qfT7ewMchRY
Soundtrack for advert: The advert starts with Myleene Klass playing the piano, this is the soundtrack for the entire advert which lasts 0.28 seconds. The song she is playing is dramatic and confidently played, similar to what the product does. The product is dramatic, by this they want you to think this product can change your life, the point that the music is confident and up beat says a lot for the product, the piano is building up to show you this amazing product that they want you to think you cant live without, and 0.19 seconds a voiceover says:"Full Volume and a healthy looking body perfectly demonstrated by Myleene Klass." Then Myleen says: "And by Pantene". By having not a lot of voice over it doesn't encourage you to buy it as you don't know much about or what it does, Myleene does not say a lot so doesn't really draw you in to wanting to buy it, for example if you were blind and you heart this you wouldn't even know what the advert was bout until the last second. However the piano is played beautifully so could attract audiences you wouldn't think they would in the first place.
Visual: The first thing you see it the Pantene logo on the screen so straight away you know it is about a hair product, which if anyone is looking for a new hair product will grab their attention straight away, soon after you realise who is playing the piano and this will straight away draw her fans and people who are interested in her. There is a lot of emphasise on her hair, it looks beautiful so straight away people are thinking what is this amazing product she is using to make her hair look like this so they are completely glued to the screen, there is no voice over so there is a lot of suspense, "Full volume" then flashes on the screen, so it gives you a big clue to what the product does. The advert ends with Myleene smiling, but then shows you what the product looks like, so that will stick in your head and you know what the product looks like. The advert overall is not the best, it doesn't sell the product to you at all and doesn't even tell you what its about, if i remembered anything from the advert it would be the beautiful piano playing, and i shouldn't, I should remember the product.
Soundtrack for advert: The advert starts with Myleene Klass playing the piano, this is the soundtrack for the entire advert which lasts 0.28 seconds. The song she is playing is dramatic and confidently played, similar to what the product does. The product is dramatic, by this they want you to think this product can change your life, the point that the music is confident and up beat says a lot for the product, the piano is building up to show you this amazing product that they want you to think you cant live without, and 0.19 seconds a voiceover says:"Full Volume and a healthy looking body perfectly demonstrated by Myleene Klass." Then Myleen says: "And by Pantene". By having not a lot of voice over it doesn't encourage you to buy it as you don't know much about or what it does, Myleene does not say a lot so doesn't really draw you in to wanting to buy it, for example if you were blind and you heart this you wouldn't even know what the advert was bout until the last second. However the piano is played beautifully so could attract audiences you wouldn't think they would in the first place.
Visual: The first thing you see it the Pantene logo on the screen so straight away you know it is about a hair product, which if anyone is looking for a new hair product will grab their attention straight away, soon after you realise who is playing the piano and this will straight away draw her fans and people who are interested in her. There is a lot of emphasise on her hair, it looks beautiful so straight away people are thinking what is this amazing product she is using to make her hair look like this so they are completely glued to the screen, there is no voice over so there is a lot of suspense, "Full volume" then flashes on the screen, so it gives you a big clue to what the product does. The advert ends with Myleene smiling, but then shows you what the product looks like, so that will stick in your head and you know what the product looks like. The advert overall is not the best, it doesn't sell the product to you at all and doesn't even tell you what its about, if i remembered anything from the advert it would be the beautiful piano playing, and i shouldn't, I should remember the product.
Form
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Narrative
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Style
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Dramatic by this i mean the music is powerful and makes a bold statement, it draws the viewer in as the music played is so beautiful and the hair you see it dramatic, its long, shiny and has volume, what every girl stereo-typically wants.
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codes and conventions
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medium shots and close up to show how healthy looking hair is. Lighting is bright so the dark hair would be emphasized against the white back ground. Myleene Klass is playing piano with voice over.
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Computer graphics
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special effects of piano keys moving up and down with writing saying "full volume" as the keys on the piano go up.
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Techniques
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solution to a problem: making your hair more healthy
Self-perception: you could have hair like that if you used the product.
Celebrity endorsement: you will want hair like a celebrity.
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Characteristics of products or services
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benefits offered; that your hair will have more volume
selling proposition (USP); have have healthy hair like myleen klass.
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Regulation
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Advertising Standards Authority (ASA); Ofcom
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Cannot understand the voice over, so don't know what they are saying. But the soundtrack is almost dreamy, but i can't understand why for a hair advert you would want to give this effect, you visual does not really give much away that it is about a hair product. The GHD logo is not seen right till the very end, i don't think it is a very good advert for selling a product as you don't really know what it going on.
Form
| narrative |
Style
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surreal, the advert music and visual is very dreamy and makes me think is it based on a fairy tale setting.
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codes and conventions
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Camera angle shot: medium,close and long shot all to emphasize how nice the persona hair is.
lighting is dark to make the girls seem more attractive
sound, voice over talking about the hair.
music: soft mellow music.
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Computer graphics
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Special effects (SFX)
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Techniques
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Hidden and overt messages; emotional responses or association, eg solution to a problem, fear, concern, compassion, self-perception, social position; celebrity endorsement
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Characteristics of products or services
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benefits offered; advantages over other similar products; unique
selling proposition (USP); lifestyle appeal; brand identity |
Regulation
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Advertising Standards Authority (ASA); Ofcom
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Task 4
http://www.youtube.com/watch?v=dKPwRth_HaM
The RSPCA Advert
This advert makes pressures us in to giving away our money to help people or animals that are less fortunate then us.
The Ikea Advert
This advert promotes a better way of life for us and also makes us want to buy stuff.
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